You spent hours researching, writing, editing, and self-publishing your ebook—and now it’s finally finished. When you search your name on Amazon, it shows up. People (strangers, even!) can buy it and read it.
And that’s a really cool feeling.
But your work doesn’t stop there. In the self-publishing world, it’s on you to get the word out about your book and find people who might like to read it.
So you’ve been reading up on advertising strategies, setting up interviews, and learning everything you can about promoting self-published books.
Along the way, you probably read about email lists, or saw companies offering paid sends to their list. (And probably started wishing you had your own, or yours was bigger.)
I’m going to share a simple method you can use to start building a list of your own, with people who purchase and read your ebook.
Running a free-book promotion for your self-published book comes with both risk and responsibility. There’s no promise the promotion will be successful, and it takes work to increase your odds.
Since you won’t collect any royalties, you have to focus on getting enough free downloads to make a difference once the promotion is over.
When things go right, the free-book promotion brings in new readers, a few reviews, and some traction in Amazon’s sales algorithms—all things that positively influence future sales. If your free ebook is part of a series, it can even increase the sales of your other titles.
KDP Select makes the technical aspects of creating a free-book promotion easy. But in reality it’s not as simple as just setting your book to free and seeing the downloads pour in.
After helping a friend of mine self-publish a book on Amazon, I was excited to investigate Amazon’s KDP Select program. One of this program’s primary benefits is access to the KDP advertising platform. I’ve had the chance to test out this platform over the past few weeks, and it hasn’t disappointed.
Amazon’s KDP advertising platform has its fair share of limitations—including a major question mark surrounding campaign scalability—but we’ve been able to use it to 10x our advertising spend. At this point, I don’t see why this can’t be a part of every self-publisher’s ebook marketing strategy, should they choose to enroll in KDP Select.
Let’s take a look at Amazon’s KDP ads, starting with a major overview of its pros and cons. We’ll also go over how to set up your own campaign and look at the results of my early experiment with this platform.