After helping a friend of mine self-publish a book on Amazon, I was excited to investigate Amazon’s KDP Select program. One of this program’s primary benefits is access to the KDP advertising platform. I’ve had the chance to test out this platform over the past few weeks, and it hasn’t disappointed.
Amazon’s KDP advertising platform has its fair share of limitations—including a major question mark surrounding campaign scalability—but we’ve been able to use it to 10x our advertising spend. At this point, I don’t see why this can’t be a part of every self-publisher’s ebook marketing strategy, should they choose to enroll in KDP Select.
Let’s take a look at Amazon’s KDP ads, starting with a major overview of its pros and cons. We’ll also go over how to set up your own campaign and look at the results of my early experiment with this platform.