Hi! I’m Tyrel.
By day, I’m a digital marketer. I write, I build, and I think through problems. I try to learn something new every day and use it to help others.
And some days—the best days—you’ll find me outside, exploring the PNW. I’m living proof that work and technology don’t have to separate us from nature: instead, they can be catalysts that get us out there. What’s more, I’ve found that spending time outdoors isn’t a work liability; some of my best ideas come when I’m out on a trip.
So what can you expect from this site? Well, let’s get to that . . .
Resources for marketers
Marketers don’t have the best reputation. They’re often seen as nothing more than greedy manipulators trying to separate people from their money.
But I’m not willing to accept that inheritance. I believe that the best marketers serve a more noble purpose: helping people make wise decisions. Instead of taking from the world, marketers could be a lever that improves it.
That doesn’t mean that I don’t care about results—in fact, I’ve seen this approach lead to big, long-term wins for companies of all sizes.
Since I spend most of my time working with that backdrop, it only makes sense that I’d write about it. Here are a couple of my most recent articles:
- Amazon KDP Ads: How to 10x Your Ebook Marketing Investment
- Achieve Inbox Zero by Eliminating Your Inbox